Food Value Chains: Creating Shared Value to Enhance Marketing Success
Food value chains are business arrangements distinguished by their commitment to transparency, collaborative business planning and exchange of market intelligence and business knowhow among chain partners, and their interest in developing business strategies and solutions that yield tangible benefits to each participant in the system. This document is designed to provide guidance on how food value chains are initiated and structured, how they function, and the benefits they provide to participants, with the intent of encouraging their adoption where the opportunities for successful collaboration exist.
USDA Agricultural Marketing Service
Adam Diamond, Debra Tropp, James Barham, Michelle Frain Muldoon, Stacia Kiraly, and Patty Cantrell
Size 21.3 MB - File type application/pdf