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Financial Fundamentals for Food Hubs

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There is great power in properly maintained and used financial records. This webinar series is key to unlocking that power.


Basic book keeping and financial management acumen is necessary to recognize patterns and key ratios that enable food hub operators to make smarter, more effective operational decisions. Participants in this beginner-friendly, multi-part financial webinar series, led by representatives from Farm Credit, will learn how to effectively manage, format and attribute financial reports, including the common chart of accounts, balance sheets, profit and loss statements, and cash flow statements. Using examples gleaned from Farm Credit’s extensive experience, this series explores the theory and practice of financial record keeping as applied to effective food business management. 

These are 5 short (20-30 min.) webinars, as well as four 1-hour follow-up “office hours” sessions where hubs bring questions – from the general to the specific. 

Common Chart of Accounts

Download the common chart of accounts



Part 1: Introduction and the Common Chart of Accounts 




Part 2: The Balance Sheet – How and Why 








Presenter Bios

Gary Matteson

Gary headshot

Gary Matteson works for the Farm Credit Council in Washington, DC, which is the trade organization of the Farm Credit System.  Farm Credit is a nationwide network of borrower-owned lending institutions, providing credit for the nation’s farmers and ranchers. As the Vice President for Young, Beginning, Small Farmer Programs and Outreach, Gary seeks to identify and meet the needs of the next generation of farmers and ranchers as a part of Farm Credit’s enduring mission of service to agriculture and rural America.  Until recently Gary was a small farmer operating a wholesale greenhouse business in New Hampshire, including raising cattle for the local freezer beef market.  He holds bachelor’s degrees in agronomy and biology from the University of Connecticut.               


Erin Pirro

Erin headshot

Erin Pirro is a farm business consultant and vice president for Farm Credit East, the Northeast’s leading financial services cooperative for agriculture. Her work is centered on successfully helping customers analyze their businesses from many angles in order to pinpoint methods for improving their profitability. In addition, Erin leads First Pioneer’s Agricultural Retail Benchmark, which is a comprehensive program of data analysis and benchmark reporting as well as a customized seminar and consulting meeting for owners of farm markets, garden centers, nurseries, wineries and other ag retail businesses.  Erin received her undergraduate degree in resource economics and her master’s degree in agricultural economics from the University of Connecticut.  Erin’s family farm raises and markets Connecticut Grown Lamb and provides shearing services in southern New England.

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