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Before You Leap: Hidden Implications of Food Hub Business Growth

Three "roads not yet taken" a hub with may encounter. Each road has the possibility of great success, but has potholes to avoid.


As food hubs strive to reach volumes which enable financial viability, they will often need to innovate - to take chances on new markets, products and approaches. 

This webinar presents three "roads not yet taken" that your hub or a hub you work with may encounter. Each road has the possibility of great success, but has potholes to avoid (some big enough to lose the whole business in). 

Tera Johnson is successful food entrepreneur and university lecturer who founded the Food Finance Institute at University of Wisconsin. She will take you on a journey through these three archetypal hub business decision points, and advise how to manage for success. Drawing from her own experience, as well as premier industry data, Tera will present a big picture view of: adding a frozen product line, adding a new distribution channel, and taking on a very large customer.





Presenter Bio

Tera JohnsonTera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey®, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW Extension, Tera is a frequent speaker, teacher, and financial consultant to sustainable food and farming businesses, social venture funds, and investors. Her Food Finance Institute is currently launching Edible-Alpha, a curated open-source food business consultant community whose first members include individuals from UW Extension, the Wisconsin Department of Agriculture, non-profit educational organizations, the Wisconsin Food and Beverage Association, and private consultants.  They are currently being trained to work with food businesses to build financially viable enterprises using financial and operational business model metrics, market research data, and best practices in financial management and leadership.  Tera currently serves at the Board President of Slow Money WI and on other corporate boards. In 2014, Madison Magazine recognized her on their M-List of leading Innovators in the city. Her business was named the 2010 Innovator of the Year by WEDC. She received the Dairy Business Innovation Center’s Innovation Zone Award in 2010 and the Wisconsin Department of Commerce and the WEN network named her company a Wisconsin Company to Watch. Her factory received the 2009 gold medal in the Green Building category from the Associated Builders and Contractors of WI.

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